15+
Years in
Tourism Strategy
6
Indian Ocean
Territories
EN·FR
Languages
of Delivery
360°
Advisory
Approach

Why Auriovel

Strategic clarity for
complex environments.

Auriovel Consulting combines management consulting rigour with think-tank-level advisory depth. We deliver strategies that are executable, not just presentable — rooted in territorial intelligence and calibrated to the realities of international tourism and governance.

Proven Strategic Expertise

Actionable strategies shaped by real-world experience across destinations, DMOs, tourism ministries, and cross-border cooperation initiatives. Applied strategic intelligence, not theoretical frameworks.

TL;DR — We turn complex tourism challenges into clear, executable strategy.

Destination BenchmarkingStrategic RoadmapsKPIs

Measurable Impact, Long-Term Value

Sustainable results backed by clear performance indicators and strong stakeholder alignment. Our mandates are designed to generate value that outlasts the engagement — and to be owned entirely by our clients.

TL;DR — Impact you can measure. Ownership that stays with you.

Impact MeasurementGovernance DesignStakeholder Alignment

Deep Understanding of Territories

Local intelligence driving tailored solutions that respect cultural, social, and environmental contexts — from Indian Ocean island states to Gulf mega-destinations and Sub-Saharan African emerging markets.

TL;DR — Global method, deeply local intelligence.

Indian OceanGulf MarketsIsland Territories

Expertise 01

Tourism Strategy
& Marketing

Auriovel guides destinations, tourism boards, and ministries through strategic transformation — from competitive repositioning to execution — to build sustainable, high-performance tourism ecosystems.

  • Destination strategy, branding & competitive repositioning
  • Market analysis, customer journey audits & international benchmarking
  • Tourism development plans — cruise, slow travel, rural, cultural
  • Public-private coordination & destination attractiveness
  • Quality labels, certifications & sustainability frameworks
Cruise tourism and destination strategy — Auriovel Consulting

Expertise 02

Executive Strategic
Sparring & Coaching

Confidential, senior-level advisory for leaders navigating high-stakes decisions. From ministers to CEOs — we provide the structured strategic dialogue, red-teaming, and thought partnership that transforms decision-making.

  • Confidential sparring for ministers, board directors & C-suite
  • Strategic decision stress-testing & red-team scenarios
  • Transformation roadmaps & organizational change agendas
  • Long-term vision setting & strategic positioning
  • Innovation pathways & new project ideation
Executive strategic sparring and coaching — Auriovel Consulting

Expertise 03

International
Cooperation

Pioneering tourism diplomacy and multilateral cooperation frameworks. Auriovel builds bridges between territories, creating shared economic value through institutional trust and strategic alignment.

  • Regional cooperation frameworks & tourism diplomacy
  • Representation in international tourism forums & key source markets
  • Strategic institutional partnerships & inter-government relations
  • Co-marketing programs — airlines, OTAs & destination alliances
  • Conflict resolution through economic cooperation
International tourism cooperation and diplomacy — Auriovel Consulting

Expertise 04

Strategic Idea
Generation

Creative strategic thinking for complex challenges. We help leaders generate breakthrough ideas, design innovation frameworks, and build new projects from vision to execution — in tourism and beyond.

  • Creative problem-solving for institutional challenges
  • New project creation & feasibility assessment
  • Innovation sprints & ideation workshops
  • Revenue diversification strategies
  • Cross-sector strategic thinking & concept design
Indian
Ocean
Base of operations & regional expertise
Global
Middle East, Gulf, Africa, Europe & beyond
Advisory delivered in English & French
Serving government ministries, tourism boards, DMOs, airline executives, and C-suite leaders across 4 continents.

About Auriovel

An independent advisory
firm built for impact.

Auriovel Consulting is an independent strategic advisory firm based in the Indian Ocean. We specialize in tourism transformation, destination strategy, executive strategic sparring, international cooperation, and strategic idea generation — operating globally across the Middle East, Gulf, Africa, and Europe.

The firm brings together senior consultants and specialized partners across tourism strategy, economic development, territorial planning, ESG frameworks, digital transformation, and AI readiness. Our clients include government ministries, national tourism boards, destination management organizations, airline executives, and senior leaders in travel, hospitality, and aviation.

Our approach combines the rigour of management consulting with the depth of independent strategic advisory — producing recommendations that are context-specific, execution-ready, and designed to generate lasting value for the organizations and territories we serve.

Recognized by international tourism organizations for pioneering cooperation across Indian Ocean island territories. Mandates delivered across 4 continents in English and French since 2010.

Sustainability & responsibility — embedded in every mandate
Strategic rigour & reliability — execution-ready deliverables
Ethics, trust & confidentiality — the foundation of every engagement
Innovation & creative thinking — ideas that challenge the status quo

FAQ

Frequently Asked Questions

Everything you need to know about Auriovel Consulting and our advisory services.

What does Auriovel Consulting specialize in?
Auriovel Consulting specializes in four core areas: tourism strategy and marketing, executive strategic sparring and coaching, international cooperation and representation, and strategic idea generation. We serve government tourism ministries, destination management organizations, national tourism boards, airline executives, and senior leaders in the travel and hospitality sector — operating from our Indian Ocean base across the Middle East, Gulf, Africa, and Europe.
What is executive strategic sparring?
Executive strategic sparring at Auriovel is a confidential advisory service where senior leaders — ministers, tourism board directors, airline CEOs, and C-suite executives — engage in high-level strategic dialogue to sharpen their thinking, stress-test major decisions, and develop transformation agendas. Unlike traditional coaching, it engages directly with strategic substance and produces tangible outputs: roadmaps, positioning frameworks, and decision support.
What is tourism diplomacy?
Tourism diplomacy is the use of tourism development and regional cooperation as an instrument of economic integration and diplomatic rapprochement between territories or nations. It transforms tourism from a sectoral activity into a strategic tool for building trust, driving shared economic outcomes, and resolving geopolitical friction — particularly relevant for island states and neighbouring territories with complex historical relationships.
Which markets does Auriovel serve?
Auriovel Consulting is based in the Indian Ocean and operates globally. Primary markets include the Indian Ocean island territories, the Gulf region (Saudi Arabia, UAE, Qatar, Oman), Sub-Saharan Africa, and Europe. Advisory services are delivered in English and French to government bodies, tourism organizations, airline groups, and private sector leaders across these regions.
Does Auriovel work outside the tourism sector?
Yes. While tourism transformation is Auriovel's primary domain, the firm's executive sparring and strategic idea generation services extend to broader organizational and institutional challenges. Senior leaders in adjacent sectors — territorial development, economic diplomacy, hospitality infrastructure, aviation, and digital transformation — work with Auriovel as a confidential strategic thought partner.
How is Auriovel different from a traditional consulting firm?
Auriovel Consulting operates as an independent advisory firm — not a large consultancy deploying junior teams. Engagements are led directly by senior advisors with deep territorial experience. This means faster decision cycles, deeper contextual understanding, higher confidentiality, and strategies calibrated to the real constraints of islands, emerging markets, and cross-border cooperation environments rather than generic frameworks.

Insights

Articles & Strategic Reflections

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Contact

Start a Conversation

Whether you are exploring strategic advisory, executive sparring, or international cooperation — we welcome your inquiry. All discussions are treated with the highest level of confidentiality.

Base Indian Ocean — global operations
Languages English · Français
All inquiries are handled with strict confidentiality. We welcome direct engagement from ministers, board directors, and C-suite executives. NDA available upon request.
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